Google My Business listings will soon replace websites for some types of local business.
If that got your attention then good, because the local web landscape is changing and its happening fast.
Say hello to Zero click search.
With more and more people using their mobile phones as the device of choice to access the internet, the way in which local businesses are being found in search has changed.
Now a local business is more likely to be found via the map pack results that Google shows when a local user searched for a search term that has a local relationship.
For example, if a user types in Italian restaurant into Google, it will return a 3 Map Pack results at the top of the search results showing the user any local Italian restaurant.
What happens next is where things have changed as 50% of Google searches end without a click to other content, like the Italian restaurants website.
In other words Google is becoming the one stop shop for local users to find what they want. And if that was'nt enough, Google have added Google My Business Listings to the mix that allows some types of businesses to add all their basic content for free. Including a one page website.
Google has stacked the deck even further by giving more weight in local search to businesses who have good quality Google My Business Listings.
So times are changing...again
Not all businesses should give up on their websites, but for some it really is on the horizon. If you decide to though make sure you have a strong presence on Google My Business.
Click here for a Free Local SEO Audit Report
and see how your website performs in local search.