SEO in a nutshell
There are three aspects to SEO that as a website owner you need to have covered.
Your website is built to the correct technical specifications using the right keywords and related content.
Your website is popular with other websites and people - meaning it has good backlinks and reviews.
You have the necessary reports in place to allow you to measure how well your website is performing.
Get ticks in these three boxes and you are on the road to web success.