STEP 2: Build
So you know what type of website you want and what it needs to look like and now comes time to build it. For this stage of the process you will need a number of different components in place ready for the build, some of which have bearing on how well your finished site will be optimised.
And they are:Domain name: pick a domain name that is simple to write ( remember it will also make up part of your business email address) and if possible relevant the service or products you offer. For example if you teach yoga choose a domain name with yoga in it. Adding your location to it will also help with seo like YogaNewport. But you also need to be a bit careful because you may want to add different services or expand to different locations in the future so you need to make a judgement call. But the bottom line is it helps but it’s not a major game changer.
Hosting: picking the right service provider to host your website is very very important because if you get this part wrong it causes problems with how well you can optimise it further down the line. So do some research before committing yourself but as a start here are the basics of what you should look for in a hosting provider.
- Good customer support.
- Free ssl certificate
- Sufficient disk space for your needs depending on what type of website you are going to build.
- Dedicated ip address is nice but not critical.
- Access to the server control panel (Best one is Cpanel).
- FTP access that allows files to be uploaded and downloaded from your website.
- 1 click installer of the popular software programmes
- Regular backups of all your data which includes databases if you use them. **** THIS IS A MUST HAVE***
- Option to upgrade your hosting package once you start maxing out your disc space and bandwidth because your website is a hit.
- Server uptime guarantee - most providers standard uptime is 99.9%
- If they have a hosting packages specifically configured for your chosen software platform.
The web build itself is usually pretty straightforward and can involved nothing more than following on screen instructions if you have a 1 click installer. Adding your chosen template is similarly straightforward but if it’s out of your comfort zone you can usually pay to have it installed by the seller if it’s a bought in template or get a local developer to help you out.
Same can be said of any plugins that you require to provide front-end (customer facing) or back-end (admin side) bespoke functionality. However a word of warning regarding plugins is that adding too many can slow your site down so add with caution.