STEP 3: Add Content
So your site is built and your template is installed and it looks amazing - all that is left for you to is to add the content.
Now you might be surprised to be told that all websites are only made up of a handful of core pages.
For example a basic Wordpress site is made up of the following:
- Pages - used for product/services pages and information pages
Ecommerce sites are a little more complex but not by much and generally are made up of:
- category page - (times by how many categories you have - also known as product listing page)
- Product page also known as product details page. - (times by how many products you have )
- Shopping cart
- Information pages
Now it is a very good idea to spend some time planning your content before actually adding anything to your site.
First step is to make a list of all of the the different pages you are going to have on your website. ( If you are going build a ecommerce site include a list all your category and sub-category pages.)
Heres what I drew up for the zendawg website. Ps: I did add a couple of additional pages that I didn’t originally plan for but it’s ok o adapt as you go.
- 404 Page Not Found
- Beginners Guide
- Designing for SEO
- Building for SEO
- Adding content for SEO
- Promoting for SEO
- Analysing results of SEO
- SEO Services
- Local SEO
- Free Local SEO Audit
Once you have your rough sitemap detailing all your required pages you now need to do some seo related keyword research.
What this involves is finding the most popular keyword or keyword phrase to use for each page of your website including your homepage. Bear in mind that the objective is to keyword optimise each web page and not your website in general.
Top tip: Don’t have pages that use keywords so similar that they compete with each other.
I use the keyword tool that comes with my google ads account - because it’s a google product and it’s free. And I start by entering general term or terms I think relate to the topic of the page I am working on. If you are optimising for local customers remember to add the place name onto your keywords and also select uk results only. I then filter the results to show the highest visitor numbers and download the list as a cvs file. I then cherry pick the top 5 or so keywords and keyword phrases that I think match the page. (If you find that a page you have doesn’t bring up any related search keywords for the focus subject then don’t try force the issue - just be creative and add your own details.)
Top tip: at this stage it’s a good idea to have a look at what keywords your top competitor websites are using and how they map their details.
Now comes the crucial seo part of the process which is quite involved so you will be happy to discover I have made up a content mapping document that you can download that should make your life a little easier.
Simply add your chosen keywords as a list and then decide how you are going to fill in each field. Don’t just repeat the same keyword phrase over and over in each fields but play around with them. Most important of all remember real people are also going to be reading the results so make them interesting as well as factual.
When adding a pages content bear in mind that a well optimised web page should include all of the following:
- Be built spcifically for a single keyword or keyword phrase.
- Make sure you include the keywords in title tag.
- Try and include the keywords in URL if possible.
- Try and include the keywords in image alt text.
- Include the few of your kewords and related keywords in the body text of the page.
- Make sure your content is unique and specific to the page.
- Include Links to related category pages.
- Include interlinks between your keyword pages.
- Include a link back to the Homepage. (a link in the the logo usually serves to achieve this.)
Once you have done the first page repeat this process for every page you want to optimise on your website.
Only once you have completed all of the above are you finally ready to add some body content. Now unless you are proficient at seo copyrighting don’t try add you pages keywords all over the place. A good rule of thumb is to write the copy for your customers, not for google. Do however include the internal links with their anchor text that you added to your content map document. Again, don’t overdo it.
Top tip: I used the free online software called trello to create cards for each page of the zendawg website. I then add the details fields for that page from the content mapping document into the cards description area. I then work in trello rather than in word or excel to populate the fields Later on I also add the body content to the cards description. When I start work on each page I moved it to in progress and once done moved it to complete. It’s just easier to manage the project t and it’s keeps pages separate but also easy to reference.
Once you have added your content you then need to look at getting related graphics or photographs for your pages.
Top tip: images are the only way that web customers can interact with your products or services - so make them amazing.
Finally with regards to Image SEO you need to ensure that they are all perfectly optimised which means that need to be the of best quality and the smallest size. (There are several image optimisation sites that you can use for this, the one I use is included in Check for SEO issues page).
And that’s your content added..